Phil Griffiths

Body & Mindset Coach

I’m Phil and welcome to Primal 40.

Want to look good naked? Who doesn’t?

But, let’s be honest: these days it’s about more than just looking good naked.

If the last few years have taught us anything, it’s that the MOST IMPORTANT thing we can possess is a healthy immune system.

It’s not a complicated process to achieve this and is a natural side-effect of any well-constructed lifestyle and fitness plan.

If it’s that easy, then why isn’t everybody doing it?

In a word……. LIFE. (read about my journey)

I work with men and women who’re not happy with what they see in the mirror and are ready to do what it takes to make a change. 

The majority of my clients are over-40 and frustrated with their lives, which for a variety of reasons, it isn’t going the way they planned.

Typically, they feel like they’ve had as much as they’re willing to take and are ready for a transformation. They want to lose fat, build some muscle, and have the self-confidence to take control of their life.

They feel at the end of the road, having tried countless diets and fitness fads, and gotten nowhere.

Not to mention the mixed messages about what it actually takes to be healthy in the 21st century!

That’s why I started Primal 40. It’s a place where we cut through the BS, go back to basics and get results.

Being completely honest, while I’m totally there for all my clients, I’m not going to be a good fit for everyone.

I’m a solution-focused, straight-talker who says it as it is. I want results and won’t take on anyone who isn’t ready to do the work.

That said: Once we’re on this journey together…… ……. I will be with you every step of the way!

I believe that EVERYONE is capable of making a transformation if they want it badly enough.


Change is rarely easy and usually follows a certain amount of discomfort. It’s how we grow and develop.

This is a good thing! Because it builds resilience which leads directly to a healthy level of confidence and self-esteem.

It is NEVER TOO LATE to reshape your body and redesign your life from the ground up.

I’ve spent decades figuring this stuff out, so you don’t have to:

From having Zero Confidence and suffering from Social Anxiety and Negative Body Image issues.

To having a successful career in law-enforcement – a weapons and tactics specialist trained in hostage rescue; including 16 years working in counter-terrorism.

A martial arts and self-defence instructor, specialising in conflict management and the psychological aspect of survival.

A hypnotherapist and NLP practitioner.

A personal trainer and qualified health coach, with experience in low-carb, Primal and Keto lifestyles.

In short: I transformed my life and I’d love to help you do the same.

Honestly, if I can do it, anyone can!


Contact me for more details about what I do and how we can work together.

Confidence & Self-Esteem Building

Confidence isn’t about being loud and brash or having an alpha-personality. On the contrary, it’s about setting your own standards and living life according to your personal values.    

Body Transformation

If you want to shed fat, gain control over emotional eating & have an effortless relationship with food: this is for you. Sustainable change involves behaviour change, not starvation.

1-2-1 Personal Training

With 40+ years of experience, I know exactly how to help you reach your goals. Age is not a restriction. 

How to Achieve Your Maximum Natural Potential

Isn't it true that given the chance, we'd all like to be the best we can possibly be? The healthiest, most relaxed, balanced, capable and resourceful version of ourselves? But let me ask you this: when was the last time to made a conscious effort to strive for that...

Fit Over-40: 6 Huge Advantages

6 BIG Advantages to Getting Fit Over 40   If I had a pound for every time I’d heard the old saying “It’s all downhill after 40!”   Well, put it this way, I’d be writing this article on a yacht in the south of France.   The problem with this old trope is...


Pride comes before a fall: Self-Esteem happens when you get back up! As a coach, one of the biggest obstacles that I help my clients to overcome is a lack of self-esteem. Of-course it makes sense when you consider that most people who embark upon a transformation are...


What are you thinking? 5 REASONS WHY YOU HAVEN’T GOT YOUR IDEAL BODY …..and it’s all in your mind! How would you like to look in the mirror and love the body you see in front of you? Welcome to the club! I think it’s fair to say that the vast majority of people would...

Lose Fat & Get Fit: How to Avoid Breaking Your New Year’s Resolution

Ever wonder why some people stay on track while others fall by the wayside mid-January? New Year/New Start? The simple answer is timing! People who are willing to make a life changing decision, don’t wait until January 1st. They do so when they’re ready and take...

EXERCISE & AGEING: Give Up or Adapt?

Should you abandon your dream just because of a number? Do not waste away. With a sense of fun, I often refer to myself as an old fart. That said, it’s also with a modicum of self-awareness. You see, I’ve now entered my sixth decade with no sign of the clock slowing...

How to Blow a Diet- by Accident!

Hidden Calories & The Importance of Accurate Tracking Don't forget to track. Food tracking can feel like a bit of a pain. Sure, it can be repetitive and there’s a natural tendency to skip over the fine detail; overlooking some of the smaller items that we consume...

Are You a Fat-Burning Beast?

How to Know if You’re Fat-Adapted? Limitless energy How do you feel if you skip a meal? Cranky, weak, lethargic, full-on ‘hangry?’ Perhaps your typical day is a roller-coaster ride of peaks and troughs as your energy levels rise and wane; relative to when you last...

Is a Fear of Muscle Holding You Back?

What Every Woman Really Needs to Know: Muscle & Femininity! As a Coach, one of the most common things I hear from women when they’re embarking upon a fitness journey is “I don’t want to get all big and muscley!” Ahh, if only I had a penny…….. Firstly, can we just...

10 Reasons Why You’re Not Making Progress

Not making progress? Unfortunate but true: it’s quite unusual to find anyone at the gym who can genuinely say they’re happy with how they look or their current level of progress. Even discounting the perfectionists amongst us, who if pushed, will admit to constantly...

Want to Supercharge Fat-Loss? Try Intermittent Fasting

Want to become a Fat-Burning Beast? Intermittent Fasting could be perfect for you.

1 + 6 =

Pin It on Pinterest